* Trusted by healthcare professionals across the UK *
* Delivering to over 4.3m NHS service users nationwide *
Why choose us
Supporting initiation & continuation
Our unique support app is proven to double feeding rates at 6-8 weeks post birth to support your Baby Friendly Initiative targets. It's available 24/7 on your users' phones when they need extra help. Users can personalise avatars, skin tone, angles and holds in the LatchAid trademarked 3D breastfeeding chestfeeding support tool.
Triaging parents' questions
62% of user queries are asked out-of-hours. Our AI knowledge base answers queries 24/7 across 1,001 days of parenting. Plus they can access 1-to-1 support from our real-life experts to get credible answers at the touch of a button. Building confidence, lowering anxiety, signposting further support which all help minimise readmission.
Evidence-based & up-to-date
We've built our knowledge base with top experts with internationally-recognised qualifications so you know it's information patients can trust. Anya gives tailored insights for parent and baby's age and stage. There's so much to explore: articles, videos & webinars, in-app drop-in Q&As live or catchup.
Levelling up inequality
Regardless of location, age and circumstance, our app connects parents to share knowledge, experience and to access help. We're working with SBRI Healthcare and NHS England to demonstrate the critical difference our app can make in levelling up health inequalities in maternity care.
DTAC compliant & approved
We're DTAC assured by 8fold Governance. You can be confident that we take your end users' clinical safety, technical assurance, data protection, interoperability, usability and accessibility very seriously.