* Trusted by healthcare professionals across the UK *
* Delivering to over 4.3m NHS service users nationwide *
Why choose us
Supporting initiation & continuation
Our unique support app is proven to double feeding rates at 6-8 weeks post birth to support your Baby Friendly Initiative targets. It's available 24/7 on your users' phones when they need extra help. Users can personalise avatars, skin tone, angles and holds in the LatchAid trademarked 3D breastfeeding chestfeeding support tool.
Triaging parents' questions
62% of user queries are asked out-of-hours. Our AI knowledge base answers queries 24/7 across 1,001 days of parenting. Plus they can access 1-to-1 support from our real-life experts to get credible answers at the touch of a button. Building confidence, lowering anxiety, signposting further support which all help minimise readmission.
Evidence-based & up-to-date
We've built our knowledge base with top experts with internationally-recognised qualifications so you know it's information patients can trust. Anya gives tailored insights for parent and baby's age and stage. There's so much to explore: articles, videos & webinars, in-app drop-in Q&As live or catchup.
Levelling up inequality
Regardless of location, age and circumstance, our app connects parents to share knowledge, experience and to access help. We're working with SBRI Healthcare and NHS England to demonstrate the critical difference our app can make in levelling up health inequalities in maternity care.
DTAC compliant & approved
We're DTAC assured by 8fold Governance. You can be confident that we take your end users' clinical safety, technical assurance, data protection, interoperability, usability and accessibility very seriously.
Our partners
Our healthcare collaborators
Our feedback
What our customers say
It was not only the app that sparked our interest, but also Chen's courage to share her own experiences and how this drove her ambition and resilience to create an app that empowered mothers/parents/families to be proactive in overcoming their own challenges. Anya by LatchAid's integrity and commitment to quality has enabled us to adapt and change our service model to include digital health. A huge part of our workload at the birth centre is answering questions on the phone, whilst also coping with full ward attendee appointments.
If some of these questions can be answered by LatchAid then this reduces the pressure on our workload. But more importantly it will enable a consistent quality of breastfeeding advice.It’s so, so great to have a quality resource for professionals to direct families to. In real life, you can get a lot of information from people around that sow seeds of doubt. The Anya app provides you with that kind of alternative, compassionate, evidence-based response when you are doubting yourself. It’s like a warm hug: you are doing the right thing. Put this app on your phone, it's the closest thing you're going to have to a Lactation Consultant or a peer supporter in your pocket. The initial pilot has grown and developed based on the needs of the population and workforce, resulting in improved health outcome of parents and babies as well as improving the workflow of colleagues. I really struggled with my baby latching and keeping him in the breast during feeds. This app and the community on the app helped me recognise that my baby had a tongue tie and reflux. Since then breastfeeding has become so much easier for us. The support we’ve all been waiting for - I can’t tell you how many Google searches I did during 3am feeds in the early weeks with my son. I just didn’t know where to find the info I needed and at that time of night I couldn’t exactly call up a lactation consultant or a bf helpline. This app bridges that gap perfectly and is a great resource for all those breastfeeding and anyone who wants to support them. I found it useful for loads of different reasons. The AI function was so helpful, just in the middle of the night with the 3am worries, Is the baby getting enough milk? Am I doing it right? You can’t reach out to other people at that time of night, so it was great to have instant feedback from Anya. High quality, factual information. What I like in the app is you can hear the warmth and compassion coming across the words from facilitators in the chat. They kind of encourage and support everything so sensitively. So important when you are an upset mother at 3am. 
