Enhancing Care Through Healthcare Partnerships.
Providing antenatal and early parenting support for 1,001 days.
Trusted by the NHS
to tackle maternal health inequalities in line with Core20Plus5.
Personalised Antenatal Programme
Tailored, evidence-based resources improve maternal outcomes and engagement, aligning with local health priorities such as preterm birth reduction.
24/7 Digital Pregnancy Support
Providing continuous support during pregnancy, helping manage symptoms, track milestones and prepare for labour while easing pressure on maternity services.
Specialist Access When Needed
Expectant parents can chat with specialists on topics from pregnancy symptoms, birth planning and antenatal care; ensuring timely and personalised support.
Improving Breastfeeding Rates
Interactive 3D animations and personalised resources provide families with evidence-based tools to boost breastfeeding rates and reduce health inequalities.
Scalable 24/7 Support
Our AI-powered virtual companion offers on-demand infant feeding support, reducing the burden on physical services, and supporting population health goals.
Specialist-Led Virtual Care
Families have access to experienced IBCLC infant feeding specialists via the app, enhancing continuity of care, while releasing local staff for in person support.
Promoting Parental Wellbeing
Tailored postnatal support addresses maternal mental health, infant care, and recovery; reducing the risk of postnatal depression and promoting positive outcomes.
Reducing Isolation Through Peer Support
Moderated virtual communities provide parents with trusted peer connections, targeting under-served groups and improving engagement with postnatal services.
Specialist Support for Early Challenges
Parents can connect 1:1 with specialists to address feeding, sleep, and infant care concerns, reducing avoidable healthcare visits and improving outcomes.
Created in collaboration with the NHS
We help healthcare providers.
Expanding the support of healthcare providers amongst families.
boosting breastfeeding initiation and continuation rates.
virtual & out-of-hours support
Tailored 24/7 virtual support offers parents convenient access to essential antenatal, infant feeding, and parenting information, shared in a digestible way.
Addresses maternal health inequities
Supporting healthcare with accessible, inclusive resources for diverse populations. Offering tailored information for positive outcomes in birth and parenthood.
Enhances workforce efficiencies
Smart technology and credible information help parents find support, allowing healthcare professionals to focus on families needing in-person care.
Supported and trusted by Top Healthcare
innovators from around the UK
Baby Friendly Initiative
Anya: developed in line with Unicef Baby Friendly Initiative standards.
Anya parenting specialists provide evidence-based support and information through a variety of in-app educational resources and tools, tailored to the user’s individual needs, providing 1:1 support in line with the Baby Friendly Initiative.
Reaching a population of 7 million people across the UK.
Our partnerships with healthcare providers enhance lives by expanding access to care and evidence-based information in our complete parenting and infant feeding solution.
"This app was particularly helpful during late night feeds and answering any questions reliably. I've found the bibliography on articles particularly useful as it's clear all advice is evidence based. "
Paula
Anya User
"It's great to see and read other people's questions in the virtual community, as they are similar to my own, so I don't feel as alone. It's also great to get to talk 1:1 with a specialist if required! "
Laura
Anya User
"Anya’s implementation has been a joint initiative across health visiting, midwifery, and Home Start services. In Oldham, we have a very diverse community, and Anya is a universal tool that lots of vulnerable families can access at any time of the day or night."
Joanne Mayall
Infant Feeding Specialist
"The dedicated support and personalised support has been invaluable in getting Anya off the ground and into our community."
Amanda Brooks
Infant Feeding Coordinator, IBCLC
"Anya was commissioned using Family Hubs and Start for Life funding. All information is evidence-based and BFI compliant. It’s great to recommend something free for families and available 24-7 to stop parents googling and getting dodgy info online."
Katy
Infant Feeding Lead, IBCLC
"You can hear the warmth and compassion from the virtual companion. It's encouraging and supports so sensitively—so important when you are an upset mother at 3am."
Sara
Anya User
"The support we’ve all been waiting for—I can’t tell you how many Google searches I did during 3am feeds in the early weeks with my son. This app bridges that gap perfectly and is a great resource for all those breastfeeding and anyone who wants to support them."
Jenna
Anya User
"The app and it's community really helped me to recognise my baby’s tongue tie and reflux. Breastfeeding has become so much easier for us now."
Abby
App user
"Put this app on your phone, it's the closest thing you're going to have to a Lactation Consultant in your pocket."
Emma
IBCLC Lactation Consultant
"Anya provides a compassionate, evidence-based response when you're doubting yourself. It’s like a warm hug: you are doing the right thing."
Maya
Anya User
"The AI function was so helpful during the 3am worries—Is the baby getting enough milk? Am I doing it right? It was great to have instant feedback from Anya with high-quality, factual information."
Manveer
Anya User
"A great evidence-based app that offers practical support when a healthcare professional may not be available. I've used this in a professional and personal manner and think it's fantastic."
Vicky
Healthcare Professional
Tackling maternal health inequalities together.
We are addressing maternal health inequalities through an SBRI Healthcare funded partnership. This project involves collaboration with NHS professionals and parents across the Greater Manchester and East Cheshire Local Maternity and Neonatal System.
