Anya baby & breastfeeding app logo - a lower case letter a with a baby's face with a tuft of hair with the word anya in lower case to the right

Trusted by healthcare professionals across the UK

Delivering to 6m NHS service users nationwide

NHS Innovation Accelerator logo - Anya baby & breastfeeding app

Why choose us

Anya - LatchAid 3D breastfeeding tool screenshots

Supporting initiation & continuation

Our unique support app is proven to double feeding rates at 6-8 weeks post birth to support your Baby Friendly Initiative targets. It's available 24/7 on your users' phones when they need extra help. Users can personalise avatars, skin tone, angles and holds in the LatchAid 3D breastfeeding & chestfeeding support tool.

Newborn baby & mum in bed, mum looking at phone - Anya baby & breastfeeding app

Answering parents' questions

62% of user queries are asked out-of-hours. Our Anya AI virtual supporter answers queries 24/7 across 1,001 days of parenting. Plus they can access 1-to-1 support from our real-life experts to get credible answers at the touch of a button. Building confidence, lowering anxiety, signposting further support which all help minimise readmission and lower workloads.

A mum feeds her newborn baby in a hospital bed - Anya baby & breastfeeding app by LatchAid

Evidence-based & up-to-date

We've built our knowledge base with top experts with internationally-recognised qualifications so you know it's information patients can trust. Anya gives tailored insights for parent and baby's age and stage. There's so much to explore: articles, videos & webinars, in-app drop-in Q&As live or catchup.

A mum of colour hugs her child and looks at her phone - Anya baby & breastfeeding app by LatchAid

Levelling up inequality

We take PPIE seriously and co-design, co-develop, and co-evaluate our app features with parents and healthcare professionals. Users tell us they want personalised information, joined-up antenatal and postnatal care, and 24/7 support. We shaped Anya to address your service users' needs to improve health outcomes.
Click the image to find out more about our SBRI project >>>

Anya baby & breastfeeding app by LatchAid is DTAC Certified by 8Fold Governance

DTAC compliant & approved

We're DTAC assured by 8fold Governance. You can be confident that we take your end users' clinical safety, technical assurance, data protection, interoperability, usability and accessibility very seriously.

Our partners

Our collaborators & supporters

Our case studies

Our feedback

What our customers say

Our outcomes

Our achievements