Supporting parents in 100+ countries worldwide
Why is Anya different?
Unique LatchAid 3D interactive tool
Learn breastfeeding skills more effectively by interacting with our high quality 3D animations. With the LatchAid tool, you can watch a 3D mum breastfeeding her baby in different positions (e.g. cross cradle, rugby hold, side lying) to support your feeding. These include how to hold your baby, how to spot your baby’s hunger cues, and how to attach your baby correctly on your breast to achieve a deep latch. You control the view with our 360 degree camera, switch on X-ray to see inside the baby's mouth, and customise your mother and baby avatars including skin tone and breast size.
#AskAnya, and #AnyaAnswers, 24/7
Personalised, empathetic support for you, anytime, anywhere. 24/7, worldwide. Our virtual supporter answers all your questions regarding infant feeding, baby care, pregnancy, & parental health. Our library is constantly evolving based on thousands of questions from parents like you. Plus you can access 1-to-1 support from our real-life experts on anything to get credible, evidence-based answers. Not sure what to ask? Anya offers you relevant questions for your stage and your baby's age.
Credible 1-to-1 support
We've built our knowledge base with top experts with internationally-recognised qualifications so you know it's information you can trust. #AskAnya to give you tailored insights for your baby's age. There's so much to explore for 1,001 days of parenthood, from conception to toddlerhood: articles, videos & webinars, available 24/7. Join in with our in-app Antenatal & Postnatal drop-in Q&As or watch them back to suit you. And if you are a Premium user, you can call on our experts personally.
Insights expertly tailored for you
Wherever you are in your parenthood journey, the Anya app delivers the right content for who you are, and the age and stage of your baby. You can adjust the tone of the Anya AI to become more empathetic, the personalised motto and daily conversation starters offer you the most relevant questions for today, and #AnyaAnswers with relevant information for your baby's age. Plus all articles, videos and events are customised to suit you and the information you need now.
Interactive expert webinars & meets
Grow your pregnancy, birth and parenthood knowledge with our expert webinars, hosted by specialists in their field including midwives, lactation consultants, tongue-tie practitioners, pharmacists and doulas. Use the Q&A sessions to get answers to your questions over a whole 1,001 days of parenting. Check back on any you missed in the app to watch and learn. Premium users can join our Expert drop-in sessions.
Your virtual support network
It takes a village to raise a child. Connect with other parents to share knowledge and experience, to create lasting friendships and to access help through in-app virtual chat groups. Grow your support network around the topics that matter to you, whether it's pregnancy, birth, sleep, breastfeeding, weight gain, returning to work and much more. New Premium Community groups include Black Mums & Mums-To-Be and the Young Mums Hangout.
Supports your pregnancy learning
Our new Antenatal programme is especially designed with expert content and learning milestones for the whole of your pregnancy, from trimesters 1 to 3. You can refer back to your learning progress using our digital footprint, and check in on your progress visually in the personalised Antenatal prep journey. The Anya app delivers the content you need, when you need it. Who needs a book?
Why download Anya?
We're an innovative and complementary solution to traditional parenting and breastfeeding support. We've spent many years listening to what parents like you need: 24/7 support, empathy and understanding your needs and credible resources that are rated by healthcare professionals in the NHS. The only app powered by empathy and innovation that empowers parents to give their child the best start in life.
Outcomes
One user's experience with Anya
Our case studies
Our feedback
What our happy users say
In real life, you can get a lot of information from people around that sow seeds of doubt. The Anya app provides you with that kind of alternative, compassionate, evidence-based response when you are doubting yourself. It’s like a warm hug: you are doing the right thing. Put this app on your phone, it's the closest thing you're going to have to a Lactation Consultant or a peer supporter in your pocket. I really struggled with my baby latching and keeping him in the breast during feeds. This app and the community on the app helped me recognise that my baby had a tongue tie and reflux. Since then breastfeeding has become so much easier for us. The support we’ve all been waiting for - I can’t tell you how many Google searches I did during 3am feeds in the early weeks with my son. I just didn’t know where to find the info I needed and at that time of night I couldn’t exactly call up a lactation consultant or a bf helpline. This app bridges that gap perfectly and is a great resource for all those breastfeeding and anyone who wants to support them. I found it useful for loads of different reasons. The AI function was so helpful, just in the middle of the night with the 3am worries, Is the baby getting enough milk? Am I doing it right? You can’t reach out to other people at that time of night, so it was great to have instant feedback from Anya. High quality, factual information. What I like in the app is you can hear the warmth and compassion coming across the words from facilitators in the chat. They kind of encourage and support everything so sensitively. So important when you are an upset mother at 3am. 
