Supporting parents in 100+ countries worldwide
Why is Anya different?
Unique LatchAid 3D interactive tool
Interacting with high quality 3D animations that demonstrate breastfeeding techniques is more effective than reading about them. With the LatchAid tool, you can watch a 3D virtual mum breastfeeding her baby in different positions (e.g. cross cradle, rugby hold, side lying) to support your learning of vital breastfeeding skills. These include how to hold your baby, how to spot your baby’s hunger cues, and how to attach your baby correctly on your breast to achieve a deep latch.
#AskAnya, and #AnyaAnswers, 24/7
Personalised support for you, anytime, anywhere. 24/7, worldwide. Our Anya virtual supporter answers all your questions regarding infant feeding, baby care, pregnancy, & parental health. Our knowledge base is constantly evolving based on thousands of questions from parents like you. Plus you can access 1-to-1 support from our real-life experts on anything to get credible, evidence-based answers.
Credible 1-to-1 support
We've built our knowledge base with top experts with internationally-recognised qualifications so you know it's information you can trust. #AskAnya to give you tailored insights for your baby's age & stage. There's so much to explore: articles, videos & webinars, available 24/7. Join in with our in-app drop-in Q&A events or watch them back to suit you.
Your virtual support network
It takes a village to raise a child. Connect with other parents to share knowledge and experience, to create lasting friendships and to access help through in-app virtual chat groups. Grow your support network around the topics that matter to you, whether it's pregnancy, birth, sleep, breastfeeding, weight gain, returning to work and much more.
Interactive expert webinars & meets
Grow your knowledge with our expert webinars, hosted by specialists in their field including midwives, lactation consultants, tongue-tie practitioners, pharmacists and doulas. Use the Q&A sessions to get answers to your questions. Check back on any you missed in the app to watch and learn. Premium users can join our Ask the Specialist drop-in sessions.
Why download Anya?
We're an innovative and complementary solution to traditional parenting and breastfeeding support. The only app powered by empathy and innovation that empowers parents to give their child the best start in life.
Outcomes
Our feedback
What our happy users say
It was not only the app that sparked our interest, but also Chen's courage to share her own experiences and how this drove her ambition and resilience to create an app that empowered mothers/parents/families to be proactive in overcoming their own challenges. Anya by LatchAid's integrity and commitment to quality has enabled us to adapt and change our service model to include digital health. In real life, you can get a lot of information from people around that sow seeds of doubt. The Anya app provides you with that kind of alternative, compassionate, evidence-based response when you are doubting yourself. It’s like a warm hug: you are doing the right thing. Put this app on your phone, it's the closest thing you're going to have to a Lactation Consultant or a peer supporter in your pocket. The initial pilot has grown and developed based on the needs of the population and workforce, resulting in improved health outcome of parents and babies as well as improving the workflow of colleagues. I really struggled with my baby latching and keeping him in the breast during feeds. This app and the community on the app helped me recognise that my baby had a tongue tie and reflux. Since then breastfeeding has become so much easier for us. The support we’ve all been waiting for - I can’t tell you how many Google searches I did during 3am feeds in the early weeks with my son. I just didn’t know where to find the info I needed and at that time of night I couldn’t exactly call up a lactation consultant or a bf helpline. This app bridges that gap perfectly and is a great resource for all those breastfeeding and anyone who wants to support them. I found it useful for loads of different reasons. The AI function was so helpful, just in the middle of the night with the 3am worries, Is the baby getting enough milk? Am I doing it right? You can’t reach out to other people at that time of night, so it was great to have instant feedback from Anya. High quality, factual information. What I like in the app is you can hear the warmth and compassion coming across the words from facilitators in the chat. They kind of encourage and support everything so sensitively. So important when you are an upset mother at 3am. 
