Anya baby & breastfeeding app logo - a lower case letter a with a baby's face with a tuft of hair with the word anya in lower case to the right

Supporting parents in 100+ countries worldwide

Why is Anya different?

The LatchAid trademarked 3D breastfeeding tool in the Anya baby & breastfeeding app by LatchAid

Unique LatchAid 3D interactive tool

Interacting with high quality 3D animations that demonstrate breastfeeding techniques is more effective than reading about them. With the LatchAid tool, you can watch a 3D virtual mum breastfeeding her baby in different positions (e.g. cross cradle, rugby hold, side lying) to support your learning of vital breastfeeding skills. These include how to hold your baby, how to spot your baby’s hunger cues, and how to attach your baby correctly on your breast to achieve a deep latch.

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#AskAnya, and #AnyaAnswers, 24/7

Personalised support for you, anytime, anywhere. 24/7, worldwide. Our Anya virtual supporter answers all your questions regarding infant feeding, baby care, pregnancy, & parental health. Our knowledge base is constantly evolving based on thousands of questions from parents like you. Plus you can access 1-to-1 support from our real-life experts on anything to get credible, evidence-based answers.

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Credible 1-to-1 support

We've built our knowledge base with top experts with internationally-recognised qualifications so you know it's information you can trust. #AskAnya to give you tailored insights for your baby's age & stage. There's so much to explore: articles, videos & webinars, available 24/7. Join in with our in-app drop-in Q&A events or watch them back to suit you.

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Your virtual support network

It takes a village to raise a child. Connect with other parents to share knowledge and experience, to create lasting friendships and to access help through in-app virtual chat groups. Grow your support network around the topics that matter to you, whether it's pregnancy, birth, sleep, breastfeeding, weight gain, returning to work and much more.

A mother breastfeeds in her nursery at home - Anya baby & breastfeeding app

Interactive expert webinars & meets

Grow your knowledge with our expert webinars, hosted by specialists in their field including midwives, lactation consultants, tongue-tie practitioners, pharmacists and doulas. Use the Q&A sessions to get answers to your questions. Check back on any you missed in the app to watch and learn. Premium users can join our Ask the Specialist drop-in sessions.

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Why download Anya?

We're an innovative and complementary solution to traditional parenting and breastfeeding support. The only app powered by empathy and innovation that empowers parents to give their child the best start in life.


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Anya exists to help every parent​

Using smart technology, we provide mums, mums-to-be, parents and parents-to-be with vital support on their pregnancy, breastfeeding, chestfeeding and parenting journey, anytime, anywhere.