Supporting parents is good for business
Remote support & information
90% of parents recommend us, as getting encouragement and information at the right time can make a big difference at all stages of the parenthood journey. Enable your people to be supported with ready access to credible, evidence-based resources at their fingertips, 24/7 for 1,001 days of parenting, wherever they are. Even at 3am.
Improved mental health
20% of new mums and 12% of partners struggle with depression in the aftermath of welcoming a new child into their home. Complement their healthcare provision with 24/7 in-app support from our Anya specialists who can be there when they need them. Personalised content delivered based on age and stage.
Healthier families
Support through conception, pregnancy, early parenthood and breastfeeding initiation through to toddlerhood can mean parents and children are healthier, which means fewer absences when they do return. Employers who provide lactation support have reported increased satisfaction and retention of up to 94% (Bartick et al., Maternal & Child Nutrition, 2017)
Learning & growing
90% of women gave up breastfeeding before they were ready to, due to physical and emotional pain and a lack of support. Anya and the LatchAid tool are here to help them through this period of learning and growing with their baby, to support their health.
Trustworthy, evidence-based information
All of our content has been developed by leading specialists in their field, so that you can trust the information we give. We're recommended by the NHS UK. Our specialist team is available behind the scenes to step in when extra support is needed. Our average response time is <3 hrs with 62% of all queries coming out-of-hours.
Loved by parents. Trusted by businesses. Endorsed by the NHS.
We're a multi-award winning UK-based startup and part of NHS Innovation Accelerator programme, winner of the Women in Innovation award and of numerous Innovate UK funding competitions.
We're also DTAC certified so you know your employees' data is safe with us.
We've been featured on the BBC and Sky News as well as in 90+ press articles.
We work closely with our clients to deliver the support that you need to make our partnership a success.
Our case studies
Our feedback
Amazing outcomes
Put this app on your phone, it's the closest thing you're going to have to a Lactation Consultant or a peer supporter in your pocket. In real life, you can get a lot of information from people around that sow seeds of doubt. The Anya app provides you with that kind of alternative, compassionate, evidence-based response when you are doubting yourself. It’s like a warm hug: you are doing the right thing. I really struggled with my baby latching and keeping him in the breast during feeds. This app and the community on the app helped me recognise that my baby had a tongue tie and reflux. Since then breastfeeding has become so much easier for us. The support we’ve all been waiting for - I can’t tell you how many Google searches I did during 3am feeds in the early weeks with my son. I just didn’t know where to find the info I needed and at that time of night I couldn’t exactly call up a lactation consultant or a bf helpline. This app bridges that gap perfectly and is a great resource for all those breastfeeding and anyone who wants to support them. I found it useful for loads of different reasons. The AI function was so helpful, just in the middle of the night with the 3am worries, Is the baby getting enough milk? Am I doing it right? You can’t reach out to other people at that time of night, so it was great to have instant feedback from Anya. High quality, factual information. The initial pilot has grown and developed based on the needs of the population and workforce, resulting in improved health outcome of parents and babies as well as improving the workflow of colleagues. It was not only the app that sparked our interest, but also Chen's courage to share her own experiences and how this drove her ambition and resilience to create an app that empowered mothers/parents/families to be proactive in overcoming their own challenges. Anya by LatchAid's integrity and commitment to quality has enabled us to adapt and change our service model to include digital health. What I like in the app is you can hear the warmth and compassion coming across the words from facilitators in the chat. They kind of encourage and support everything so sensitively. So important when you are an upset mother at 3am. 
