Parenting & breastfeeding support on your phone
Anya is the only parenting and breastfeeding app powered by innovation and empathy. We provide help when it’s needed and evidence-based information and expertise when it’s wanted. It has been developed for you and your baby and designed to give you all the support, knowledge, comfort and community needed to parent and feed successfully.
Find out more by watching our walkthrough video:
LatchAid 3D
In our revolutionary LatchAid 3D breastfeeding tool for Premium users, there are now more breastfeeding positions, and new animations showing how to hold the baby, the baby’s hunger cues, and how the baby’s tongue moves during feeding.
There are multiple pre-set camera angles plus touch-screen controls, and customisable avatars, skin tones and breast sizes.
The special display modes such as the anatomical view to see through the baby’s mouth to learn how to achieve a deep latch intuitively when you upgrade to Premium.
Personalised support
We make sure you get the right information at the right time. Synced with your baby’s age and stage, we offer a personalised insight journey, covering antenatal and postnatal information over 1,001 days, allowing you to map your learning journey and revisit content that you want to review in your personal history.
And you’ll see parents just like you reflected back in the imagery in the app, too.
Connect with parents like you
Our users get access to themed, expert-moderated Communities to connect with parents going through the same experience as you. Whether it’s Sleepytime, Returning to Work or Study, Breastfeeding Support or Black or young mums, there’s a group just for you and someone to talk to, day or night.
Unlimited #AskAnya
When you go Premium, you can ask as many questions as you like, whenever you like! Great for those 3am worries. We’re here whenever you need us.
You can also access direct 1-to-1 Specialist support by asking Anya, access personalised conversation starters, and choose a different persona for your answers.
Interactive Expert Events
Learn from the professionals. We run regular interactive webinars on a variety of topics, plus drop-ins where you can ask questions and speak to our specialists for Premium users.
Our case studies
Testimonials
What our happy users say
It was not only the app that sparked our interest, but also Chen's courage to share her own experiences and how this drove her ambition and resilience to create an app that empowered mothers/parents/families to be proactive in overcoming their own challenges. Anya by LatchAid's integrity and commitment to quality has enabled us to adapt and change our service model to include digital health. In real life, you can get a lot of information from people around that sow seeds of doubt. The Anya app provides you with that kind of alternative, compassionate, evidence-based response when you are doubting yourself. It’s like a warm hug: you are doing the right thing. Put this app on your phone, it's the closest thing you're going to have to a Lactation Consultant or a peer supporter in your pocket. The initial pilot has grown and developed based on the needs of the population and workforce, resulting in improved health outcome of parents and babies as well as improving the workflow of colleagues. I really struggled with my baby latching and keeping him in the breast during feeds. This app and the community on the app helped me recognise that my baby had a tongue tie and reflux. Since then breastfeeding has become so much easier for us. The support we’ve all been waiting for - I can’t tell you how many Google searches I did during 3am feeds in the early weeks with my son. I just didn’t know where to find the info I needed and at that time of night I couldn’t exactly call up a lactation consultant or a bf helpline. This app bridges that gap perfectly and is a great resource for all those breastfeeding and anyone who wants to support them. I found it useful for loads of different reasons. The AI function was so helpful, just in the middle of the night with the 3am worries, Is the baby getting enough milk? Am I doing it right? You can’t reach out to other people at that time of night, so it was great to have instant feedback from Anya. High quality, factual information. What I like in the app is you can hear the warmth and compassion coming across the words from facilitators in the chat. They kind of encourage and support everything so sensitively. So important when you are an upset mother at 3am. 
