from techSPARK, 20th January 2023
Anya by LatchAid’s pioneering app uses cutting-edge 3D interactive technology and 3D avatars to help new mothers intuitively learn breastfeeding skills. The app also connects breastfeeding mothers to virtual networks to provide close-knit peer-to-peer support groups.
These features, together with support from a highly empathetic AI-powered virtual chatbot, and live 1-2-1 support from human experts, provide breastfeeding mothers with personalised expertise and companionship, 24 hours a day 7 days a week, at what can be a challenging and difficult time.
To mark World Breastfeeding Week, LatchAid Ltd. revealed how it has helped increase the number of breastfeeding mothers. Since launching in July 2021, Anya by LatchAid, the ground-breaking breastfeeding and early parenthood support application, has gained more than 7,000 users across 94 countries.
Early results show that mothers who are using the app are far more likely to continue breastfeeding for longer. A six-month NHS trial found that, amongst the 271 UK-based survey respondents using the app, 49% were exclusively breastfeeding at 6-8 weeks, compared to a national average of 24%.
“Traditionally, the UK has one of the worst breastfeeding rates in the world, with the vast majority of women giving up before they want to,” says Dr Chen Mao Davies, Founder, LatchAid Ltd.
Yet again, investors have spotted the startups potential. Back in April, LatchAid Ltd. reported successfully closing a £1m funding round to expedite Chen’s mission.