Our founder Dr. Chen Mao Davies appeared on Sky News Live with Ian King to talk about our announcement that LatchAid Ltd. has closed its £1m seed funding round. Missed it? You’re in luck, we have the whole interview here for you to watch.
We wanted to take this opportunity to talk about why this is so important. Today marks a positively massive step for a Femtech startup founded by a woman who struggled with breastfeeding, as many thousands of women do. This sad fact means many families decide to give up breastfeeding before they want to. In the UK breastfeeding rates are among the lowest in the world.
A chronic lack of professional support, cuts in public health funding, misleading online articles, and a negative attitude towards breastfeeding in public spaces greatly contribute to the declining figures. In addition, the lack of understanding around the benefits is another reason why parents give up breastfeeding early in the process.
The Anya app from LatchAid Ltd. provides help when it’s needed and advice when it’s wanted with 24/7 cutting-edge AI, virtual support groups, expert webinars and interactive 3D animations. Every user can tailor their experience to discover a breastfeeding technique that works for them and their baby.
Once the health, economic and environmental benefits are fully understood, it really shows why today is a landmark moment in LatchAid Ltd.’s journey towards supporting more families as they nurture their children.