Anya baby & breastfeeding app logo - a lower case letter a with a baby's face with a tuft of hair with the word anya in lower case to the right

What do I need to look for in a pregnancy, breastfeeding or baby app?

March 22, 2022

There are so many apps to choose from. How do I find the right one for me?

There are many pregnancy and baby apps available, and it can be overwhelming to choose one that fits your needs. Here are some things to consider when selecting a pregnancy, breastfeeding and baby app:

  1. Features: Look for an app that has information you can trust and features you will actually use. The Anya app only provides credible, evidence-based information as used in the NHS in the UK. Tools such as week-by-week pregnancy updates, events and webinars, breastfeeding tools, virtual chatrooms and options to ask questions are the ones to look for.
  2. Ease of use: The app should be easy to navigate and user-friendly, with clear instructions and simple interfaces.
  3. Customisation: A good app should allow you to customise settings, such as due date, baby’s name, avatars and reminders. Some apps like Anya even have different personas for the AI virtual supporter so you can choose the style of response you would like.
  4. Reviews: Read reviews and ratings from other users to see if they found the app helpful, credible and user-friendly.
  5. Security and privacy: Ensure the app has secure data storage and is compliant, as you will likely be entering personal information. Anya is GDPR and DTAC compliant for use in the NHS UK, so you can be confident your information is in safe hands.
  6. Compatibility: Check that the app is compatible with your device and operating system.
  7. Cost: Some apps are free, while others require a one-time fee or subscription. Decide what you are willing to pay and if the app’s features justify the cost. The basic Anya app is free to use so all parents can benefit from the support they need when they need it. The #AskAnya interactions are limited to 5 per day and there is cross-cradle hold positioning only in the LatchAid 3D breastfeeding tool. Premium users get unlimited questions, all positions and access to specialist support in the app or in virtual drop-ins and webinars.

Ultimately, the best pregnancy, breastfeeding, and baby app for you will depend on your specific needs and preferences. Consider trying Anya to see if it works for you. Together we nurture.

Related case studies