Supporting
Families Across Local Communities.
Virtual support from conception to baby’s second birthday.
Trusted by the NHS and Local Authorities to support parent-infant relationships, perinatal mental health, and infant feeding.
Personalised Antenatal Information
Providing antenatal resources tailored to your diverse local families, offering information on pregnancy health, birth preparation and early parenting, to empower parents-to-be on their journey to parenthood.
Perinatal Mental Health & Family Support
Delivering digital tools and resources to support perinatal mental health and parent-infant relationships, ensuring early access to care for under-served communities and helping you to reduce local health inequity.
Tailored Pregnancy Support Tools
Offering interactive resources that help parents manage their pregnancy journey, understand key milestones, empower themselves with evidence-based information and feel supported with their plans, every step of the way.
24/7 Tailored Feeding Support Services
Interactive 3D breastfeeding animations, paired with tailored written and visual resources, give families the tools they need to overcome challenges, boosting breastfeeding rates and addressing health inequities.
Accessible and Inclusive Resources
Providing culturally sensitive, evidence-based information on breastfeeding, bottle / formula feeding and introducing food, ensuring all families have access to information, reflecting their diverse needs.
Peer-Led Community Support
Facilitated, peer-led virtual groups where expectant and new parents can connect, share experiences and receive support and information; building confidence and resilience within relatable communities.
Tailored Digital Parenting Support
Personalised, evidence-based resources to tackle parenting challenges like feeding, sleep, and infant care. Help families access trusted support, reduce health inequities, and improve early childhood outcomes.
Share Virtual Peer Support Communities
Connect parents through safe virtual spaces where they can share experiences and access reliable, moderated support. Reduce isolation, foster resilience, and boost parental confidence in relatable communities.
Inclusive Parenting Tools and Resources
Equip parents with accessible, 24/7 tools that strengthen family relationships, promote positive parent-infant relationships, and build confidence. Ensuring families feel supported to give their children the best start in life.
Created in collaboration with the NHS
We help local communities.
Expanding the support in community healthcare.
How we’re meeting the needs of individuals on key life journeys.
Always-On Support for Families in Need
Our 24/7 AI-powered service ensures parents and caregivers never feel abandoned. By offering round-the-clock access to reliable, evidence-based support, we help local authorities address gaps in care and provide continuous assistance to their communities.
Fostering Community and Connection
Through moderated virtual peer-support networks and specialist interactions, we create a safe space where individuals feel understood and supported. This strengthens social bonds and reduces isolation—key drivers of better mental health and wellbeing outcomes.
Actionable, Personalised Information
We deliver digestible, tailored content at the right time, cutting through the noise of online information. This equips families with the knowledge they need to make informed decisions, supporting local authorities in improving health literacy and outcomes.
Supported and trusted by Top Healthcare
innovators from around the UK
Funding Opportunity
Anya supports Family Hubs and Start for Life programme goals.
Local authorities can access government funding to commission Anya’s out-of-hours, holistic virtual support, offering help with pregnancy, breastfeeding, infant feeding, and parenting.
Partner with Local Authorities to Reach Over 7 Million People Across the UK.
We collaborate with local authorities to improve lives by providing 24/7 access to trusted, evidence-based support for pregnancy, parenting, and infant feeding. Together, we can empower your community with scalable and reliable solutions.
"This app was particularly helpful during late night feeds and answering any questions reliably. I've found the bibliography on articles particularly useful as it's clear all advice is evidence based. "
Paula
Anya User
"It's great to see and read other people's questions in the virtual community, as they are similar to my own, so I don't feel as alone. It's also great to get to talk 1:1 with a specialist if required! "
Laura
Anya User
"Anya’s implementation has been a joint initiative across health visiting, midwifery, and Home Start services. In Oldham, we have a very diverse community, and Anya is a universal tool that lots of vulnerable families can access at any time of the day or night."
Joanne Mayall
Infant Feeding Specialist
"The dedicated support and personalised support has been invaluable in getting Anya off the ground and into our community."
Amanda Brooks
Infant Feeding Coordinator, IBCLC
"Anya was commissioned using Family Hubs and Start for Life funding. All information is evidence-based and BFI compliant. It’s great to recommend something free for families and available 24-7 to stop parents googling and getting dodgy info online."
Katy
Infant Feeding Lead, IBCLC
"The support we’ve all been waiting for—I can’t tell you how many Google searches I did during 3am feeds in the early weeks with my son. This app bridges that gap perfectly and is a great resource for all those breastfeeding and anyone who wants to support them."
Jenna
Anya User
"The app and it's community really helped me to recognise my baby’s tongue tie and reflux. Breastfeeding has become so much easier for us now."
Abby
App user
"Anya provides a compassionate, evidence-based response when you're doubting yourself. It’s like a warm hug: you are doing the right thing."
Maya
Anya User
"The AI function was so helpful during the 3am worries—Is the baby getting enough milk? Am I doing it right? It was great to have instant feedback from Anya with high-quality, factual information."
Manveer
Anya User
"A great evidence-based app that offers practical support when a healthcare professional may not be available. I've used this in a professional and personal manner and think it's fantastic."
Vicky
Healthcare Professional
How Anya is Tackling Maternal Health Inequalities.
We’re addressing maternal health inequalities through a year-long SBRI Healthcare-funded partnership. Collaborating with NHS professionals and parents in Greater Manchester and East Cheshire, we’re creating scalable, evidence-based solutions to improve outcomes for families.
