Enhancing
Infant feeding support.
We’re here to help
providing infant feeding Support.
Supporting families through every feeding journey.
Parents can learn breastfeeding skills in a visual and intuitive way
Providing 24/7 support through our award-winning AI companion
Schedule Private Video Consultations with Specialists
Tailored content and programmes for infant feeding support
empowering users to self- advocate their personal wellbeing
Why Anya?
empathetic Feeding support
through innovation.
Anya provides support to families from conception through to the child’s second birthday. It’s an affordable, reliable and trustworthy way to enhance existing breastfeeding support.
Accessible 24/7 support
Offering round the clock antenatal and postnatal support for parents and their support network, from the comfort of their phone.
Evidence-based practices
App content is written by experienced healthcare specialists, who are focussed on positive patient outcomes and improving maternity health inequality.
Compassionate Specialists
Our in-app specialists provide confidential, compassionate and trustworthy support through pregnancy and beyond.
Trusted by the NHS and UK Government
Working in partnership with the NHS to improve healthcare inequalities and quality of care across the UK.
No integration required
Our infant feeding support service is set up effortlessly on our end, delivering immediate, expert help and seamlessly enhancing your existing support.
established Expertise
A trusted partner with established expertise and success in delivering specialist support across the UK.
Leading the way
Meet Charlotte, our Parenting Clinical Lead.
With years of experience supporting parents and educating healthcare professionals, Charlotte is dedicated to improving feeding outcomes and parent-infant relationships, reducing health inequities for families everywhere.
"This app was particularly helpful during late night feeds and answering any questions reliably. I've found the bibliography on articles particularly useful as it's clear all advice is evidence based. "
Paula
Anya User
"It's great to see and read other people's questions in the virtual community, as they are similar to my own, so I don't feel as alone. It's also great to get to talk 1:1 with a specialist if required! "
Laura
Anya User
"Anya's expert support has made a real difference for our people. Its empathetic and understanding approach creates a vital safe space for our employees during those key life stages. We’ve had nothing but positive feedback. "
Louise Jones
Chief People Officer
"Anya’s implementation has been a joint initiative across health visiting, midwifery, and Home Start services. In Oldham, we have a very diverse community, and Anya is a universal tool that lots of vulnerable families can access at any time of the day or night."
Joanne Mayall
Infant Feeding Specialist
"Being partnered with Anya allows us to provide invaluable pregnancy, feeding, and parenting support services, creating an inclusive environment for parents. This support enhances employee wellbeing and strengthens our workplace culture."
Naomi Cosgrove
Global Wellbeing, Inclusion and Benefits Specialist
"Anya has been a valuable addition to our employee benefits, offering practical, in-the-moment support for new parents. The team was hands-on during launch, providing helpful content for our internal communications, and we're excited to introduce menopause support."
Heather Cook
People Experience Manager
"The dedicated support and personalised support has been invaluable in getting Anya off the ground and into our community."
Amanda Brooks
Infant Feeding Coordinator, IBCLC
"Anya was commissioned using Family Hubs and Start for Life funding. All information is evidence-based and BFI compliant. It’s great to recommend something free for families and available 24-7 to stop parents googling and getting dodgy info online."
Katy
Infant Feeding Lead, IBCLC
"You can hear the warmth and compassion from the virtual companion. It's encouraging and supports so sensitively—so important when you are an upset mother at 3am."
Sara
Anya User
"The support we’ve all been waiting for—I can’t tell you how many Google searches I did during 3am feeds in the early weeks with my son. This app bridges that gap perfectly and is a great resource for all those breastfeeding and anyone who wants to support them."
Jenna
Anya User
"The app and it's community really helped me to recognise my baby’s tongue tie and reflux. Breastfeeding has become so much easier for us now."
Abby
App user
"Put this app on your phone, it's the closest thing you're going to have to a Lactation Consultant in your pocket."
Emma
IBCLC Lactation Consultant
"Anya provides a compassionate, evidence-based response when you're doubting yourself. It’s like a warm hug: you are doing the right thing."
Maya
Anya User
"The AI function was so helpful during the 3am worries—Is the baby getting enough milk? Am I doing it right? It was great to have instant feedback from Anya with high-quality, factual information."
Manveer
Anya User
"A great evidence-based app that offers practical support when a healthcare professional may not be available. I've used this in a professional and personal manner and think it's fantastic."
Vicky
Healthcare Professional
Partnering to Achieve
Your Start for Life Goals.
Together, we can transform breastfeeding support in your community with solutions designed to improve infant feeding outcomes, meet your Start for Life objectives, and make a meaningful difference for families.
Our focus areas
More ways we can help.
We Support people Through healthcare journeys
Transform Infant Feeding Support with Anya.
Discover how Anya’s tailored solutions can empower your team and improve breastfeeding and infant feeding outcomes in your community. Let’s work together to make a difference.
