Anya baby & breastfeeding app logo - a lower case letter a with a baby's face with a tuft of hair with the word anya in lower case to the right

Anya updates with Inclusion and Maternity Equality in mind

March 2, 2023

We’re excited to tell you that our latest app version includes what has been a HUGE piece of work, in line with our SBRI Healthcare and NHS England project on #Maternity #Inequality.

This week saw another new app version release but this time, it’s all been focussed on #Parents #Inclusion. We’ve built:

In #AI

🎁 Customised icon, persona, skin tone and chat tone of the #AskAnya AI chatbot.

🎁 Personalised conversation starters from Anya AI based on the user’s and baby’s age and stage.

🎁 AI teaser bubbles with age/stage-related prompts to encourage the user to start a conversation with Anya.

🎁 More antenatal content and personalised lead-on options based on the user’s stage.

In Insight page:

🎁 Tailored articles, videos, contents, and imagery are based on the parent’s and baby’s age, stage, and #Ethnicity. A search bar is added for keyword search.

All-new app features in the Anya pregnancy, baby & breastfeeding app

In Explore page:

🎁 Oodles more articles, webinars, virtual drop-ins for 1,001 days of #Parenting. A search bar is added for keyword search.

🎁 Antenatal virtual drop-ins.

In LatchAid 3D #Breastfeeding animation tool:

🎁 Sliders to customise the mother and baby skin tones within a full spectrum.

Antenatal & postnatal cohort

🎁 Antenatal signposts to useful articles, videos, resources, and virtual drop-ins during #Antenatal and #Postnatal journeys.

Parent’s personal profile:

🎁 User can pop journey and history to date in a user history notebook in the User Profile page.

Go take a look!

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