We’re excited to tell you that our latest app version includes what has been a HUGE piece of work, in line with our SBRI Healthcare and NHS England project on #Maternity #Inequality.
This week saw another new app version release but this time, it’s all been focussed on #Parents #Inclusion. We’ve built:
In #AI
???? Customised icon, persona, skin tone and chat tone of the #AskAnya AI chatbot.
???? Personalised conversation starters from Anya AI based on the user’s and baby’s age and stage.
???? AI teaser bubbles with age/stage-related prompts to encourage the user to start a conversation with Anya.
???? More antenatal content and personalised lead-on options based on the user’s stage.
In Insight page:
???? Tailored articles, videos, contents, and imagery are based on the parent’s and baby’s age, stage, and #Ethnicity. A search bar is added for keyword search.
In Explore page:
???? Oodles more articles, webinars, virtual drop-ins for 1,001 days of #Parenting. A search bar is added for keyword search.
???? Antenatal virtual drop-ins.
In LatchAid 3D #Breastfeeding animation tool:
???? Sliders to customise the mother and baby skin tones within a full spectrum.
Antenatal & postnatal cohort
???? Antenatal signposts to useful articles, videos, resources, and virtual drop-ins during #Antenatal and #Postnatal journeys.
Parent’s personal profile:
???? User can pop journey and history to date in a user history notebook in the User Profile page.
Go take a look!
