This week saw another new app version release but this time, it’s all been focussed on #Parents #Inclusion. We’ve built:
🎁 Customised icon, persona, skin tone and chat tone of the #AskAnya AI chatbot.
🎁 Personalised conversation starters from Anya AI based on the user’s and baby’s age and stage.
🎁 AI teaser bubbles with age/stage-related prompts to encourage the user to start a conversation with Anya.
🎁 More antenatal content and personalised lead-on options based on the user’s stage.
In Insight page:
🎁 Tailored articles, videos, contents, and imagery are based on the parent’s and baby’s age, stage, and #Ethnicity. A search bar is added for keyword search.
In Explore page:
🎁 Oodles more articles, webinars, virtual drop-ins for 1,001 days of #Parenting. A search bar is added for keyword search.
🎁 Antenatal virtual drop-ins.
In LatchAid 3D #Breastfeeding animation tool:
🎁 Sliders to customise the mother and baby skin tones within a full spectrum.
Antenatal & postnatal cohort
🎁 Antenatal signposts to useful articles, videos, resources, and virtual drop-ins during #Antenatal and #Postnatal journeys.
Parent’s personal profile:
🎁 User can pop journey and history to date in a user history notebook in the User Profile page.
Go take a look!