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July 26, 2022

LatchAid celebrates 1 year since launch in World Breastfeeding Week 2022 #WBW22

In celebration of World Breastfeeding Week, the Gloucestershire-based early-parenthood support app reveals how it is boosting breastfeeding rates and growing rapidly.

LatchAid, the groundbreaking app that helps new parents to breastfeed and learn to be confident parents, is celebrating a year of supporting parents worldwide this World Breastfeeding Week.

The theme of this year’s WBW is ‘Step up and Support’ which is the entire reason LatchAid exists to fulfil the 24/7 need for evidence-based parenting support and advice.

Increasing breastfeeding rates

We’re delighted to report that:

  • We now have over 7,000 users across 94 countries
  • We completed a successful 6-month trial with the NHS in 4 key geographies.
  • Amongst our 271 survey participants WE HAVE DOUBLED the average breastfeeding rate:
    • 49% are EXCLUSIVELY breastfeeding at 6-8 weeks, versus the national average of 24%1
  • 91% of users found LatchAid useful
  • 88% of parents would recommend the app.

The app proved its worth by demonstrating that breastfeeding rates were increased where LatchAid was used, with parents getting access to robust clinical advice around the clock backed up with our team of lactation consultants.

Expanding our scope to support more parents

LatchAid will be expanding its scope to the first 1,000 days of parenthood, helping families to overcome a much broader range of challenges and will be rebranding later this year to support this development. The company’s growth over the past year has been supported by Innovate UK EDGE who helped LatchAid raise £1m in Funding and Finance in March 2022.

Dr. Chen Mao Davies, Founder and CEO of LatchAid, commented, ““Traditionally, the UK has one of the worst breastfeeding rates in the world, with the vast majority of women giving up before they want to. Breastfeeding is natural, it’s bonding and it gives the baby antibodies, but nobody tells you how difficult and painful it can be. In my own experience, I developed mastitis and thrush, the baby’s weight dropped and I often faced long lonely nights not knowing what to do.”

Shel Banks IBCLC, Clinical Director of LatchAid, said, ““In the past year, we’ve seen the continued impact of the Covid pandemic on access to healthcare professionals and breastfeeding rates. The need for 24/7 support for parents has never been more urgent. This year’s World Breastfeeding Week theme is ‘step up and support’, which perfectly sums up the reason why LatchAid exists; to fulfil the 24/7 need for evidence-based parenting support and advice.”

Footnote 1: NHS Pilot study: 271 survey respondents

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