Digital Health, 11th April 2023
Anya joins the NHS Innovation Accelerator programme in April 2023. Embark on a journey of innovation with Anya, the Gloucester-based company reshaping breastfeeding support in the NHS. Dr. Chen Mao Davies, founder and a 2023 NHS Innovation Accelerator Fellow, is gearing up to scale their groundbreaking app.
Why is it crucial? The UK grapples with low breastfeeding rates, prompting Anya to offer scalable, low-cost solutions. Utilising 3D tech and AI, the app, a top-rated choice in the ORCHA digital library, provides round-the-clock support with evidence-backed advice and peer communities.
Anya’s triumph? NHS pilot data reveals double the national average for exclusive breastfeeding at six weeks. Dr. Davies, once a Hollywood CGI specialist, discovered her calling in public health innovation.
Guided by Innovate UK EDGE finance specialist Ed Tellwright, Anya secured over £1 million in 2022. Anticipate the app’s NHS expansion, foreseeing a transformative impact on maternal and child health.
In Anya’s journey with the NHS Innovation Accelerator programme, a transformative phase unfolds. As a 2023 Fellow, founder Dr. Chen Mao Davies collaborates with NIA specialists to equip Anya for the scaling of its groundbreaking app across the NHS. This strategic partnership directly tackles the UK’s challenge of low breastfeeding rates, presenting a cost-effective and scalable solution for antenatal and postnatal care teams. The app, employing interactive 3D technology and artificial intelligence, assures continuous, enhanced support for families, accessible 24/7. Beyond statistics, the collaboration promises a profound impact on maternal and child health. For a detailed exploration of Anya’s initiative and its transformative potential, we encourage you to delve into the comprehensive details found in the press release.
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