In honour of her Women In Innovation Award, announced on International Women’s Day on 8 March, Dr Chen Mao Davies speaks with Steve Kitchen about the win and about how LatchAid works to support mothers.
Detailing the personal challenges she faced in her own breastfeeding experience, Chen explains how LatchAid came into existence. So many women face similar challenges and the lack of consistent professional support in the UK have resulted in the lowest breastfeeding rate in the world. Being an Oscar-winning special effects specialist, Chen saw that there was an opportunity to bring CGI to the breastfeeding support world.
“I’m really happy that I could do something to help other women to not suffer what I had suffered. I’m really proud of this” says Chen.
Co-developed with leading infant feeding, baby development and maternal health experts, LatchAid has established strong connections with multiple healthcare organisations and is in talks with three NHS trusts across the UK about an app partnership. LatchAid has won multiple awards and grant funding from Innovate UK, EU, Q Exchange, and UnLtd and will launch on the Apple AppStore in spring 2021.
The Women in Innovation Awards from Innovate UK aim to showcase female founders, co-founders and senior decision makers with exciting, innovative ideas and ambitious plans that will inspire others and make a significant contribution to an urgent societal need.