by Jessie Ghedia | Client Success
Becoming a parent is an incredible journey, yet it often brings uncertainty and countless questions. In these early, crucial times, reliable guidance and a supportive community are invaluable.
This is where comprehensive parenting programmes truly shine, offering a beacon of knowledge, reassurance, and connection for expectant and new parents alike.
At Anya, we understand the evolving needs of growing families. Our tailored programmes empower parents at every stage. Our antenatal programme and birth plan prepare expectant parents for labour and those precious first moments with their newborn. We introduce infant feeding education early in the second trimester, at a time designed to support proactive, meaningful conversations with healthcare professionals. We recognise that feeding choices are shaped by a complex mix of personal values, social influences, and practical considerations. By offering evidence-based, unbiased information at this stage, we help parents feel confident and well-prepared to make informed decisions that work best for their family.
Our postnatal programme continues this vital support through the early months and beyond, helping parents navigate both the joys and challenges of life with a new baby. A key feature is its flexibility; it supports informed decision-making around infant feeding (whether breastfeeding, combination, or formula) with straightforward guidance on how to use Anya’s resources to suit each family’s needs.
Why Healthcare Professionals Champion These Programmes
Established Healthcare Professionals (HCPs) – Health Visitors, Community Midwives, and Infant Feeding Teams – see recommending programmes like Anya as a crucial extension of their care.
In busy healthcare settings, recommending the Anya app seamlessly connects families to flexible, evidence-based programmes they can explore at their own pace. While the content follows a logical progression, each topic can be accessed in any order, giving parents the freedom to engage with what matters most to them in the moment. The app also provides 24/7 support, extending care beyond appointments and offering consistent reassurance whenever it’s needed. By engaging with the content in advance, parents are better equipped to bring informed questions and reflections to their healthcare appointments, in turn helping make discussions more focused, personalised, and effective.
By accessing trusted information between appointments, parents gain greater confidence and clarity, leading to more meaningful conversations with their healthcare professionals and stronger, collaborative relationships. When HCPs signpost reliable resources like Anya, they reinforce consistent messaging and ensure ongoing support – ultimately supporting healthier outcomes for both parent and child. Anya’s programmes are built for real-life learning, breaking down complex topics into clear, accessible content that helps parents develop the skills they need, when they need them.
Anya’s Programmes: Your Pocket-Sized Parenting Support
Anya’s antenatal and postnatal programmes bring together the most timely, age and stage appropriate content from our app in clear, accessible formats. Whether during pregnancy or the early months of parenthood, parents can access key information, best practices, and expert guidance tailored to their specific journey, right at their fingertips.
Our programmes integrate powerful features:
- Intelligent AI-powered support: Get evidence-based answers and tailored guidance precisely when needed. Our Anya Specialists are also available for personalised support.
- Interactive and informative webinars: Connect with experts and a supportive community through engaging live sessions.
- Practical and easy-to-follow 3D Animations: Learn essential parenting skills with clear, actionable instructions.
- A carefully selected library of curated articles: Explore specific topics in depth with our expertly reviewed content.
This structured approach ensures parents aren’t overwhelmed but can efficiently access the exact support they need, right when they need it most.
A Perfect Partnership: Onsite Support and Anya
Anya serves as a seamless digital companion for parents. The app mirrors and expands on in-person teachings with bite-sized videos, useful guides, and quick reference tools that can be dipped into on the sofa at 3 a.m. or reviewed on the way to the next appointment. Because content is delivered on demand, families can revisit topics they’ve just practised in their antenatal class, explore new questions that arise after a home visit, and learn at a pace that matches real-life routines.
Together, the face-to-face support offered locally and the round-the-clock guidance within Anya form a truly comprehensive ecosystem. Consistent evidence-based messages flow in both directions: community groups point parents to the app for reliable, instant answers, while Anya guides users back to neighbourhood services for deeper, hands-on help. The result is a reinforced circle of care that boosts confidence, keeps advice aligned, and helps parents feel supported every step of the way.
Bridging the Gap: Reaching Every Parent
Many parents face barriers to accessing traditional local services due to time constraints, location, isolation, or the overwhelming nature of early parenthood. Digital programmes like Anya break down these barriers, offering accessible support to everyone with smart phone access. This ensures all parents can access reliable information, practical tools, and a supportive community to thrive.
Empowering Co-Parents Through Comprehensive Programmes
Parenting is a team effort. Well-designed programmes offer significant benefits for co-parents, especially postnatally. Co-parents may feel they lack the knowledge to support the birthing parent, particularly with infant feeding. Anya’s postnatal programme actively involves co-parents, providing clear information and actionable tips on offering meaningful support, regardless of feeding method. This includes practical help at home, emotional support, understanding infant cues, and building a strong bond with the baby. By equipping both parents with the same foundational knowledge, these programmes foster a more collaborative, equitable, and harmonious parenting experience, reducing feelings of helplessness and strengthening the family unit.
Empowering Healthcare Professionals in Their Vital Work
Anya’s programmes are designed to seamlessly extend the crucial support of Health Visitors, Community Midwives, and Infant Feeding Teams. They enhance their efforts by:
- Reinforcing Essential Information: Providing consistent, evidence-based information aligning with Baby Friendly standards and NHS guidelines
- Providing Readily Accessible Resources: Directing parents to reliable information and support anytime, anywhere.
- Facilitating More Focused Consultations: Allowing face-to-face time to address individual needs and complex issues.
- Supporting Consistent and Cohesive Messaging: Ensuring parents receive unified guidance across all touchpoints.
- Extending Reach and Enhancing Support: Enabling HCPs to provide high-quality support to more families.
- Aiding in the Early Identification of Parental Needs and Infant Well-being: Facilitates early insight into family well-being and helps spot concerns before they escalate.
By integrating Anya’s programmes, HCPs can significantly enhance the support they offer, empower parents with readily available resources, and contribute to improved family well-being.
What Our Antenatal Programme and Birth Plan Covers
The Antenatal Programme supports expectant parents across all three trimesters with trusted, evidence-based content designed to inform and empower. In the first trimester, it covers the foundations of pregnancy, such as physical changes, antenatal appointments, maternity rights, and early planning. Topics include high-risk pregnancy, maternity leave, and initial decisions around birth and feeding. Parents are introduced to NHS-linked care roles, and are encouraged to begin thinking ahead, with information tailored to help them feel prepared and informed.
In the second trimester, the focus shifts to feeding decisions, antenatal education, and preparing for life with a newborn. The programme provides balanced, accessible information on breastfeeding, formula, and combination feeding, alongside tools like our birth planning tool, which helps parents explore their preferences and options. Parents are also encouraged to think about practical newborn care (such as sleep expectations and early bonding) and are supported to understand their rights and advocate for their needs during appointments.
During the third trimester, the programme helps parents prepare for birth and early parenthood. Our structured birth planning tool supports families in creating a clear, flexible plan they can share with their care team to embed their preferences for their birth journey into their care. Topics include labour signs, pain relief, caesareans, home birth, and the role of birth partners. As the due date approaches, content helps parents prepare practically, covering everything from hospital bags to statutory paternity leave and newborn feeding. Throughout, the programme acts as a trusted resource, encouraging open conversations with healthcare professionals at every stage.
What Our Postnatal Programme Covers
The Fourth Trimester Programme is a personalised 12-week support guide designed to help new parents navigate the early weeks after their baby’s arrival. It offers practical advice and emotional support during a period marked by rapid changes in physical health, emotional wellbeing, and family dynamics. The programme introduces the concept of the fourth trimester, explains how to use app features like trackers and AI help, and supports parents in understanding both baby and self-care essentials.
Content is tailored based on feeding preferences: formula feeding, breastfeeding (including exclusive pumping), or combination feeding. Each profile offers detailed guidance on feeding techniques, safe sleep practices, managing common challenges (like cluster feeding or milk supply issues), and understanding baby’s development. The programme also includes myth-busting, partner involvement tips, and support for parents dealing with feeding-related guilt, stress, or confusion.
Across all profiles, the programme covers essential areas including baby sleep environments, parental mental health, postpartum body recovery, vaccinations, and relationship changes. Lifestyle guidance such as building routines, managing sleep deprivation, babywearing, and returning to exercise is included to support a smoother transition into parenthood. The goal is to build confidence, promote healthy loving parent-infant relationships, and provide practical, judgment-free support tailored to each family’s unique journey.
A Word from Our Parenting Lead
“At Anya, we believe every parent deserves to feel fully informed, genuinely empowered, and well-prepared to navigate their unique parenting journey with confidence and clarity. Our meticulously designed antenatal and postnatal programmes are built upon a foundation of evidence-based information, practical and easy-to-use tools, and a strong sense of supportive community, all conveniently accessible within a user-friendly digital space.
We see these programmes as a vital and indispensable resource for families, offering consistent, reliable guidance and thoughtfully complementing the invaluable support provided by dedicated healthcare professionals and essential local services. We are incredibly passionate about equipping parents with the knowledge, skills, and unwavering confidence they need to navigate the beautiful and transformative experience of parenthood with greater ease and joy.”
Looking Ahead: Further Supporting Our Dedicated Healthcare Professionals
Our commitment extends to the professionals who care for families. We’re developing a specialised HCP programme to provide tailored resources, up-to-date information, and integration tools, further enhancing their support for new and expectant parents. We know that time, access, and confidence can all be barriers to professional development. That’s why our upcoming CPD programme is built around flexibility, inclusion, and real-world impact. From recorded webinars and self-paced e-learning to bite-sized audio content, we’re making it easier for healthcare professionals to build knowledge in ways that fit their demanding schedules.
Our content is shaped by what professionals told us matters most: expert-led training in lactation and infant feeding, maternal mental health, neonatal development, and support for diverse families. By combining clinical best practice with accessible formats and a strong emphasis on patient outcomes, we aim to empower every practitioner to feel confident, connected, and equipped to provide the highest standard of care.
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Anya offers a powerful, accessible, and supportive way to inform and support new and expectant parents through their early parenthood journey. Our programmes are here to wrap families in support, offering trusted information, a welcoming community, and round-the-clock access to the tools they need through our app. By working alongside healthcare professionals and local services, we help parents approach the journey of pregnancy and parenthood with greater confidence, calm, and joy.
