ABOUT ANYA
Anya is an award-winning HealthTech start-up providing AI-powered 24/7 support across women’s health journeys — fertility, pregnancy, parenting, menopause, and menstrual health. We are the UK’s No.1 in pregnancy and parenting support, trusted by the NHS, and reaching a population of over 7 million people across 100+ countries, with over 30% of users from underserved communities.
With strong public sector foundations, we are rapidly expanding our B2B business into private sector markets — offering employers and insurers a cost-efficient, scalable, and equitable way to support women’s health. We strive to ensure that all clients get an empathic and evidence-based service to improve their health outcomes.
PROJECT OVERVIEW
We are looking for an experienced CRM and Marketing Automation Consultant to undertake a one-off project within Campaign Monitor to design and implement a scalable email engagement strategy to drive app use, market our product and capture user outcomes within our parenting and women’s health verticals.
This is a defined piece of work rather than an ongoing marketing role. The successful consultant will review our current CRM setup, recommend improvements, build the required automation infrastructure, and leave us with a fully documented system that our internal team can manage going forwards.
PROJECT OBJECTIVES
The consultant will:
Review and Analyse
- Review our existing Campaign Monitor setup and email performance.
- Analyse engagement data to identify strengths, weaknesses and opportunities
- Identify key engagement drivers across the customer lifecycle.
Design Customer Journeys
- Map customer lifecycle journeys based on our product and business requirements.
- Recommend appropriate email cadence, automation triggers and branching logic.
- Design journeys for different levels of user engagement (e.g. highly engaged, inactive and re-engagement pathways).
Build the CRM Infrastructure
Using Campaign Monitor, configure:
- Automated customer journeys
- Trigger-based email automations
- Segmentation and dynamic lists
- Suppression rules
- Personalisation where appropriate
- Reusable automation templates
- Reusable campaign templates
- Folder and naming structures to support future management
Handover
Provide documentation covering:
- Journey maps
- Automation logic
- Segmentation strategy
- Recommendations for future optimisation
- Best practice guidance for maintaining and expanding the CRM programme
ESSENTIAL EXPERIENCE
- Extensive experience using Campaign Monitor
- Proven experience designing and implementing CRM and lifecycle digital marketing strategies
- Strong understanding of marketing automation and behavioural segmentation
- Experience analysing CRM performance data and making evidence-based recommendations
- Experience building scalable email automation programmes from the ground up
PROJECT DELIVERABLES
At the end of the project, we expect to have:
- A documented CRM strategy
- Customer journey maps
- Fully configured Campaign Monitor automations
- Segmentation framework
- Reusable email and automation templates
- CRM documentation and implementation guide
- Recommendations for future optimisation
PROJECT TYPE
- Fixed-term consultancy/project
- One-off piece of work
- Remote
- Flexible working arrangements
- Project fee or day rate considered
The objective is to leave us with a robust, scalable CRM system that is fully implemented, documented and ready for our internal team to manage independently.
HOW TO APPLY
Please send a proposal for how you would deliver this project, including timelines and budgets to sian.lea@anya.health by 18 September 2026. Please note that we have a budget of £3000 for this work.