Anya is truly a one-of-a-kind app, as it was founded by a mother who personally faced challenges during her own breastfeeding journey. This distinctive touch, born out of real-life experiences, sets Anya apart from the rest.
Using innovative technology and healthcare experts, Anya is now accessible to all Mumsnet users, offering you the empathetic and personalised support you need and deserve on your parenting journey
Supporting you from the comfort of home
Anya provides you with credible and supportive information on feeding and parenting, carefully developed by our expert NHS midwives, IBCLC Lactation Consultants and healthcare specialists. The app supports you throughout your journey, at anytime and anywhere; from antenatal to postnatal. From the comfort of home, or on your afternoon walk around the park.
How will Anya support me?
The Anya app uses cutting-edge AI and 3D interactive technology to help mums overcome breastfeeding challenges, grow knowledge and build confidence.
Using Latchaid’ ™ 3D animations, our interactive breastfeeding feature will guide you on how to hold your baby, identify typical hunger cues, and understand how your baby’s tongue moves during a feed. This helps you to learn breastfeeding skills intuitively.
The AI-powered Anya virtual supporter provides you with 1-2-1 personalised expertise and companionship 24/7 to guide you through your worries. Our AI responses are written by clinical specialists, and supported by many NHS providers. Virtual communities connect you to a close-knit support network of other mums experiencing the same parenting situations.
Subscribe today to experience Anya’s support for yourself!
Special features:
- Interactive 3D breastfeeding animations
- 1-2-1 personalised support from our real-life clinical specialists
- 24/7 #AskAnya AI intuitive support
- Pregnancy, parenting and breastfeeding content hub
- Interactive webinars with healthcare specialists
- Virtual support communities
Get 24/7 support
*The cost of £7.83 per month is based on a 6 month Anya subscription purchased as a one-time payment.
Anya users feel supported
Don’t just take our word for it.
Hear how Megan talks about how she felt incredibly alone after becoming a mum-of-two and fighting to get the support she needed. Anya was there for Megan when she needed support most.
User feedback
Read below what other mums think about Anya.
Put this app on your phone, it's the closest thing you're going to have to a Lactation Consultant or a peer supporter in your pocket.
EmmaIBCLC Lactation Consultant
The support we’ve all been waiting for - I can’t tell you how many Google searches I did during 3am feeds in the early weeks with my son. I just didn’t know where to find the info I needed and at that time of night I couldn’t exactly call up a lactation consultant or a bf helpline. This app bridges that gap perfectly and is a great resource for all those breastfeeding and anyone who wants to support them.
JennaParent
I found it useful for loads of different reasons. The AI function was so helpful, just in the middle of the night with the 3am worries, Is the baby getting enough milk? Am I doing it right? You can’t reach out to other people at that time of night, so it was great to have instant feedback from Anya. High quality, factual information.”
ManveerParent
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The only parenting and breastfeeding app powered by empathy and innovation.
Please note: Anya is designed as a parenting and lactation support tool. Any information received through the app does not amount to medical advice. All medical conditions and concerns should be referred to a medical professional.
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