The Why Not Trust has partnered with Anya to offer you FREE premium access when you are referred to Anya through their charity.
Premium access is granted for the duration of your pregnancy + three months after the birth of your baby.
Welcome parents!
In partnership with
Anya is a one-of-a-kind app; founded by a mum who faced challenges on her own breastfeeding journey. The same, very real challenges that we all face as parents. This is what sets Anya apart from the rest - it's designed with empathy.
Anya uses intelligent technology and a team of top healthcare experts to support you. This app is now available FREE for parents enrolled with The Why Not? Trust, offering you the empathetic and personalised support you need, and deserve on your parenting journey
How will Anya support you?
The Anya app uses cutting-edge AI and 3D interactive technology to help parents overcome feeding challenges, grow knowledge and build confidence.
Using Latchaid’ ™ 3D animations, our interactive breastfeeding feature will guide you on how to hold your baby, identify typical hunger cues, and understand how your baby’s tongue moves during a feed. This helps you to learn breastfeeding skills intuitively.
The AI-powered Anya virtual supporter provides you with 1-2-1 personalised expertise and companionship 24/7 to guide you through your worries.
Our AI responses are written by clinical specialists and supported by many NHS providers. Virtual communities connect you to a close-knit support network of other parents experiencing the same parenting situations.
Top features:
- Interactive 3D breastfeeding animations
- 1-2-1 personalised support from our real-life clinical specialists
- 24/7 #AskAnya AI intuitive support
- Pregnancy, parenting and breastfeeding content hub
- Interactive webinars with healthcare specialists
- Virtual support communities
Anya users are happy
It was not only the app that sparked our interest, but also Chen's courage to share her own experiences and how this drove her ambition and resilience to create an app that empowered mothers/parents/families to be proactive in overcoming their own challenges. Anya by LatchAid's integrity and commitment to quality has enabled us to adapt and change our service model to include digital health.
KatieInfant feeding lead
In real life, you can get a lot of information from people around that sow seeds of doubt. The Anya app provides you with that kind of alternative, compassionate, evidence-based response when you are doubting yourself. It’s like a warm hug: you are doing the right thing.
MayaParent
Put this app on your phone, it's the closest thing you're going to have to a Lactation Consultant or a peer supporter in your pocket.
EmmaIBCLC Lactation Consultant
The initial pilot has grown and developed based on the needs of the population and workforce, resulting in improved health outcome of parents and babies as well as improving the workflow of colleagues.
LauraMidwife
I really struggled with my baby latching and keeping him in the breast during feeds. This app and the community on the app helped me recognise that my baby had a tongue tie and reflux. Since then breastfeeding has become so much easier for us.
AbbyParent
The support we’ve all been waiting for - I can’t tell you how many Google searches I did during 3am feeds in the early weeks with my son. I just didn’t know where to find the info I needed and at that time of night I couldn’t exactly call up a lactation consultant or a bf helpline. This app bridges that gap perfectly and is a great resource for all those breastfeeding and anyone who wants to support them.
JennaParent
I found it useful for loads of different reasons. The AI function was so helpful, just in the middle of the night with the 3am worries, Is the baby getting enough milk? Am I doing it right? You can’t reach out to other people at that time of night, so it was great to have instant feedback from Anya. High quality, factual information.
ManveerParent
What I like in the app is you can hear the warmth and compassion coming across the words from facilitators in the chat. They kind of encourage and support everything so sensitively. So important when you are an upset mother at 3am.
SaraParent
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Anya from LatchAid Ltd. is GDPR-compliant. Please note that the app is designed as a parenting and lactation support tool. Any information received through the app does not amount to medical advice. All medical conditions and concerns should be referred to a medical professional.