Shel Banks is a renowned International Board Certified Lactation Consultant (IBCLC) with over two decades of experience in supporting families and shaping public health policies. As Anya’s Clinical Director, Shel oversees all clinical responsibilities across the organisation. Her leadership ensures the safety, quality, and effectiveness of Anya’s solutions, spanning diverse areas of women’s health, including pregnancy, parenting, infant feeding, menopause, and fertility.
Shel’s extensive expertise makes her a trusted authority in healthcare. She serves on multiple national advisory boards, including the NHS England Maternal and Neonatal Oversight Group, and has played a pivotal role in shaping key initiatives such as the UK Baby Friendly Initiative and national breastfeeding strategies. Her contributions to healthcare also include delivering training to thousands of professionals and driving improvements in clinical practice and family outcomes.
In addition to her work with Anya, Shel is a dedicated public health advocate, researcher, and educator. Her practice aligns fully with the WHO Code of Marketing of Breast-milk Substitutes, reflecting her commitment to the highest ethical standards. She champions the creation of equitable, evidence-based healthcare services that empower families and individuals throughout all stages of life.
At Anya, Shel’s comprehensive oversight ensures that our resources, tools, and services—whether supporting new parents, supporting families through menopause, or addressing fertility challenges—are clinically robust and grounded in the latest evidence. Her work not only underpins the quality of Anya’s solution but also drives their impact on improving health outcomes globally.
Learn more about Shel’s contributions to public health at Infant Feeding UK or explore Anya’s innovative solutions across parenting, menopause, and fertility on our Healthcare Solutions Page.
