This recognition highlights the impact of Anya’s AI-powered app in improving healthcare, particularly in tackling disparities in maternity care. The National AI Awards for Healthcare award validates the innovation and collaboration that has driven Anya forward.

In this post, we’ll dive into how Anya won this award, including the case study we submitted that showcases how we’re improving breastfeeding outcomes in Lancashire.

The National AI Awards for Healthcare: A Celebration of Innovation

The National AI Awards for Healthcare recognises AI projects that are making a significant impact on healthcare. This year, Anya stood out for its innovative use of AI to address critical challenges in maternity care. Our case study, titled “Improving Breastfeeding Outcomes in Lancashire,” was at the heart of our nomination and played a key role in securing the award.

“Winning the National AI Award for Healthcare is a tremendous recognition of Anya’s mission to revolutionise healthcare through AI. This achievement underscores the impact of personalised, 24/7 accessible care, and inspires us to continue advancing solutions that empower women and families. We’re excited to build on this momentum and make healthcare smarter, more inclusive, and available to all.

– Dr. Chen Mao Davies

Anya’s Winning Solution: Improving Maternity Care with AI

At Anya, we’re dedicated to making healthcare more accessible, personalised, and efficient. Our focus is on using AI to address the gaps in maternity care, particularly for minority communities who often face greater challenges in accessing quality support. You can read about breastfeeding challenges in the UK here.

One of the key highlights of our case study is how Anya’s app is driving significant improvements in breastfeeding outcomes. For example, in Lancashire, where we’ve implemented Anya’s support, we’ve seen remarkable results. Specifically, independent analysis of user survey data shows that 58% of Anya users are exclusively breastfeeding at 6-8 weeks, compared to the national average of just 24%. This represents a 25% increase in babies exclusively receiving breast milk among Anya’s case study cohort throughout the pilot.

Clearly, these numbers highlight the tangible impact of Anya’s AI-driven approach to maternal health. By providing tailored support and real-time information, we help new mothers overcome breastfeeding challenges and achieve better outcomes for both themselves and their babies.

If you’re curious about how Anya is transforming maternity care, download the full case study here. You’ll discover how AI is making a real difference in breastfeeding success rates across the country.

Here’s how Anya is making a difference:

• Personalised AI-powered content: We deliver tailored health information to parents, guiding them through their unique journey.
• Specialist support: Our AI feature offers asynchronous messaging with healthcare professionals, ensuring women can access expert advice and support 24/7.
• Increased accessibility: By making high-quality healthcare available to everyone, regardless of location, Anya is reshaping the accessibility of maternal healthcare.

As our case study in Lancashire demonstrates, these benefits are helping parents overcome challenges and improve breastfeeding success rates.

To dive deeper, you can read the full case study we submitted for the award.

Why This Win Matters for Anya

Winning the National AI Award for Healthcare is a huge achievement for Anya. It reinforces our mission to empower women’s health through AI and reduce inequalities in care. Furthermore, this award reflects the dedication of our team, the support of our partners, and the positive changes we’re driving in the healthcare sector. However, this is just the beginning. We’re eager to continue scaling our platform and making a tangible impact on healthcare, particularly for women and families who need it most.

Looking to the Future: The Role of AI in Healthcare

AI is transforming healthcare, and Anya is proud to be leading this change. Our win at the National AI Awards marks an important step forward, but it’s only the beginning. We’re focused on enhancing our platform’s capabilities, expanding our reach into women’s health and discovering new ways to improve health outcomes. With AI, the future of healthcare will be personalised, efficient, and accessible to all.

Download The Case Study

We’re excited to share the case study we submitted to win the National AI Award for Healthcare 2024. It shows how Anya is improving breastfeeding outcomes in Lancashire and using AI to support new mothers. To read more about how we did it, download the case study here.

Anya’s win at the National AI Awards is a key milestone in our journey. It demonstrates the power of AI to transform healthcare. We’re grateful for the support of our team, partners, and everyone who believes in our mission. This win drives us to continue innovating and working toward a future where healthcare is smarter, more inclusive, and accessible to all.

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Anya has been chosen by Google for Startups to join their prestigious AI for Health program,. has chosen Anya. The program aims to offer parenting and breastfeeding support to women worldwide through its designed app.

A Gloucestershire-based tech company, founded by an Oscar and Bafta-winning entrepreneur, secures a spot in Google’s startup support program.

Anya, initially named LatchAid, utilises interactive 3D technology to provide parenting and breastfeeding support. Dr. Chen Mao Davies, a member of the visual effects team for films like Gravity and Blade Runner 2049, founded the company in 2015.

Google for Startups selected the Anya for its AI for Health growth academy. The three-month program provides skills, strategies, and access to advanced tools.

Dr. Davies, Anya’s CEO, states: “This Google opportunity will help us reach more parents globally, ensuring access to essential support.”

Yuval Passov, who organises Google’s Growth Academy for Start-ups, stated, “We’re excited to work with Anya, offering them the best of Google’s people, products, and processes. This partnership will equip them with the tools needed to scale this innovative app.”

“AI is transformative technology. It’s incredible to support a startup using it to positively impact the lives of new parents.”

Dr Davies said the company raised more than £1m in investment last year for its platform. Across over 100 countries, parents have utilised Anya, widely adopted in health systems and accessible to 4.5 million people in the UK.

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