Welcome new parents and parents-to-be in North Northants!

We believe that every parent deserves empowerment and support to give their child the best start in life

Free 24/7 feeding & parenting support on your phone

That is why we created Anya, using pioneering 3D & AI technology to support breastfeeding and your early parenthood journey.

With one-to-one support from topic specialists and chat groups with other parents, Anya will provide you with round-the-clock advice and support.

Your local healthcare provider, North Northamptonshire Council, has partnered with Anya to offer Premium access free of charge* for your pregnancy plus 3 months.

Anya is a pioneering app that utilises cutting-edge AI and 3D technology to help you learn parenting and breastfeeding skills intuitively. Virtual support communities connect you to a close-knit support network, and the AI-powered Anya virtual supporter provides you with personalised expertise and companionship 24/7.

All families may need help from time to time, and the Family Hub will make it easier for you to get the help you need at the right time. The Hubs will run groups and sessions on parenting, housing, benefit and debt information, and childcare entitlements as well as providing services that give babies the best start in life. Our Start for Life Offer can be found here:

#AskAnya 24/7 Smart and Personalised Support

Interactive LatchAid 3D breastfeeding support tool

Pregnancy, Parenting & Breastfeeding FAQ

Interactive Expert Webinars & Drop-ins

Virtual themed and moderated Communities

Our feedback

What our happy users say

Anya from LatchAid Ltd. is GDPR- and DTAC-compliant. Please note that the app is designed as a parenting and lactation support tool. Any information received through the app does not amount to medical advice. All medical conditions and concerns should be referred to a medical professional.

*Free Premium upgrade for the duration of pregnancy and three months following birth. Users enrolling postnatally receive a 3 month free Premium upgrade.

Valid for residents of North Northamptonshire Council area.