The 24/7 pregnancy, parenting and baby feeding support app
We’re here to help Lancashire families
Meet Anya
Your virtual support companion
Lancashire and Baby Friendly Together have partnered with Anya to offer FREE PREMIUM ACCESS to all resident parents and parents-to be!
To get free access:
Download
Download the Anya App to your phone using the link below
Sign up
Auto upgrade
You will be automatically upgraded to the full premium version of Anya
Premium access is available from pregnancy through to your child’s 2nd birthday*
Our valued partners
Our core objective
Supporting your early parenting journey
Grow
Explore our extensive library resources including videos, articles, personalised programmes and more. Get the right info, just when you need it.
Connect
Join a supportive community of parents and connect 1:1 with healthcare specialists who truly understand your journey.
Nurture
Ask Anya anything 24/7. Your virtual companion. Get instant answers anytime of the day.
We’re here to help
Meet Anya
Designed for you
Designed with you in mind
Anya’s interactive features are developed with extensive research from parents like you, to support you all in the most effective way possible.
You’ll receive personalised advice from our AI virtual supporter around the clock, created by healthcare experts and trusted by the NHS.
Our unique 3D breastfeeding animations will show you how to hold your baby comfortably, spot hunger cues and understand your baby’s feeding movements.
Don’t forget to join our communities of parents facing similar challenges for support, understanding and advice from people going through the same challenges.
Let’s navigate this parenting journey together!
Client testimonials
Our users love Anya
"This app was particularly helpful during late night feeds and answering any questions reliably. I've found the bibliography on articles particularly useful as it's clear all advice is evidence based. "
Paula
Anya User
"It's great to see and read other people's questions in the virtual community, as they are similar to my own, so I don't feel as alone. It's also great to get to talk 1:1 with a specialist if required! "
Laura
Anya User
"The support we’ve all been waiting for—I can’t tell you how many Google searches I did during 3am feeds in the early weeks with my son. This app bridges that gap perfectly and is a great resource for all those breastfeeding and anyone who wants to support them."
Jenna
Anya User
"The app and it's community really helped me to recognise my baby’s tongue tie and reflux. Breastfeeding has become so much easier for us now."
Abby
App user
"Put this app on your phone, it's the closest thing you're going to have to a Lactation Consultant in your pocket."
Emma
IBCLC Lactation Consultant
"Anya provides a compassionate, evidence-based response when you're doubting yourself. It’s like a warm hug: you are doing the right thing."
Maya
Anya User
Access to other services
Additional resources in Lancashire
Lancashire Healthy Young People and Families Service (website)
Lancashire Healthy Young People and Families Service (Facebook)
The only women’s health app powered by empathy and innovation
Anya from LatchAid Ltd. is GDPR -compliant. Please note that the app is designed as a parenting and lactation support tool. Any information received through the app does not amount to medical advice. All medical conditions and concerns should be referred to a medical professional.
*After your premium membership has ended, you will automatically revert to the free version of Anya.