Welcome new parents and parents-to-be in Lancashire!

We believe that every parent deserves empowerment and support to give their child the best start in life
HCRG Care Group logo - Anya baby & breastfeeding app
Lancashire and South Cumbria Maternity and Newborn Alliance logo

Free 24/7 infant feeding support on your phone

That is why we created Anya, using pioneering 3D & AI technology to support breastfeeding and your early parenthood journey.

With one-to-one support from lactation experts and chat groups with other parents, Anya will provide you with round-the-clock advice and support.

Your local healthcare provider, HCRG Care Group, has partnered with Anya to offer Premium access free of charge* for your pregnancy plus five months!

Welcome to parenting Anya app screenshot - showing a mother breastfeeding a newborn on the FAQ page of the Anya baby & breastfeeding app
Mum breastfeeding a newborn baby in a chair - an Anya gradient coloured circle segment on the right.

Anya is a pioneering app that utilises cutting-edge AI & 3D technology to help you learn parenting and breastfeeding skills intuitively. Virtual support communities connect you to a close-knit support network, and the AI-powered Anya virtual supporter provides you with personalised expertise and companionship 24/7

#AskAnya - 24/7 Smart and Personalised Support

LatchAid 3D breastfeeding tool

Pregnancy, birth, breastfeeding & parenting FAQ

Interactive Expert Webinars & Drop-ins

Themed Communities to chat with other parents like you

Anya LatchAid 3D breastfeeding tool - down camera screenshot of baby latched on the breast to feed with x-ray of baby's mouth

Our feedback

What our happy users say

Anya baby & breastfeeding app by LatchAid screenshots x5

Anya from LatchAid Ltd. is GDPR-compliant. Please note that the app is designed as a parenting and lactation support tool. Any information received through the app does not amount to medical advice. All medical conditions and concerns should be referred to a medical professional.

*Free Premium upgrade is only valid for residents of the HCRG Lancashire area. This currently excludes Blackpool, Blackburn and Darwen unitary authorities. Offer expiry date 31st March 2024.

Normal cost £12.99 per month.