Welcome new parents and parents-to-be in Gloucestershire!

We believe that every parent deserves empowerment and support to give their child the best start in life
West of England AHSN logo

Free 24/7 feeding & parenting support on your phone

That is why we created Anya, using pioneering 3D & AI technology to support breastfeeding and your early parenthood journey.

With one-to-one support from topic specialists and chat groups with other parents, Anya will provide you with round-the-clock advice and support.

Your local healthcare provider, Gloucestershire LMNS, has partnered with Anya to offer Premium access free of charge for three months for Gloucester and Forest of Dean* parents.

Anya is being evaluated in the areas of Gloucester and Forest of Dean to assess the impact and value of the app in the system. The evaluation is being supported by West of England AHSN.

Anya is a pioneering app that utilises cutting-edge AI and 3D technology to help you learn parenting and breastfeeding skills intuitively. Virtual support communities connect you to a close-knit support network, and the AI-powered Anya virtual supporter provides you with personalised expertise and companionship 24/7.

#AskAnya 24/7 Smart and Personalised Support

Interactive LatchAid 3D breastfeeding support tool

Pregnancy, Parenting & Breastfeeding FAQ

Interactive Expert Webinars & Drop-ins

Virtual themed and moderated Communities

Our feedback

What our happy users say

Anya from LatchAid Ltd. is GDPR- and DTAC-compliant. Please note that the app is designed as a parenting and lactation support tool. Any information received through the app does not amount to medical advice. All medical conditions and concerns should be referred to a medical professional.

Eligibility based on postcode. Free Premium upgrade only valid for residents of Gloucester and Forest of Dean.

Normal cost £12.99 per month.