I suggested using Anya LatchAid to a first-time mother with mental health issues and a traumatic delivery, who was very keen to breastfeed. We had supported her in the birthing centre, but the app gave her some excellent advice and support for her to be able to feel confident away from professionals, and to help her become successful in breastfeeding her baby independently.

A huge part of our workload at the birth centre is answering questions on the phone, whilst also coping with full ward attendee appointments. If some of these questions can be answered on your phone then this reduces the pressure on our workload. But more importantly it will enable a consistent quality of breastfeeding and parenting advice. It’s so, so great to have a quality resource for professionals to direct families to. The graphics are excellent as well.

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