Welcome new parents and parents-to-be in Blackpool!

We believe that every parent deserves empowerment and support to give their child the best start in life.

Free 24/7 feeding and parenting support on your phone

That is why we created Anya, using pioneering 3D & AI technology to support breastfeeding and your early parenthood journey.

With one-to-one support from topic specialists and chat groups with other parents, Anya will provide you with round-the-clock advice and support.

Blackpool Family Hubs have partnered with Anya to offer Premium access free of charge* for your pregnancy plus your baby’s first 4 months. 

Anya is a pioneering app that utilises cutting-edge AI and 3D technology to help you learn parenting and breastfeeding skills intuitively. Virtual support communities connect you to a close-knit support network, and the AI-powered Anya virtual supporter provides you with personalised expertise and companionship 24/7.

#AskAnya 24/7 Smart and Personalised Support

Interactive LatchAid 3D breastfeeding support tool

Pregnancy, Parenting & Breastfeeding FAQ

Interactive Expert Webinars & Drop-ins

Virtual themed and moderated Communities

Our feedback

What our happy users say

Anya from LatchAid Ltd. is GDPR- and DTAC-compliant. Please note that the app is designed as a parenting and lactation support tool. Any information received through the app does not amount to medical advice. All medical conditions and concerns should be referred to a medical professional.

*Free Premium upgrade only valid for residents of the Blackpool Council area. Click here if you are a Lancashire resident outside of Blackpool. Offer expiry date 31st March 2025.

Normal cost £12.99 per month.