Welcome new parents and parents-to-be in Lancashire and Blackpool!

We believe that every parent deserves empowerment and support to give their child the best start in life.

That is why we created Anya, using pioneering 3D and Artificial Intelligence technology to support breastfeeding and your early parenthood journey.

Free 24/7 feeding and parenting support on your phone

With one-to-one support from topic specialists and chat groups with other parents, Anya will provide you with round-the-clock advice and support.

Blackpool Family Hubs and Lancashire HCRG Care Group have partnered with Anya to offer Premium access free of charge* for your pregnancy plus your baby’s first 4 months.

Anya is a pioneering app that utilises cutting-edge AI and 3D technology to help you learn parenting and breastfeeding skills intuitively. Virtual support communities connect you to a close-knit support network, and the AI-powered Anya virtual supporter provides you with personalised expertise and companionship 24/7.

#AskAnya 24/7 Smart and Personalised Support

Interactive LatchAid 3D breastfeeding support tool

Pregnancy, Parenting and Breastfeeding FAQ

Interactive Expert Webinars and Drop-ins

Virtual themed and moderated Communities

Our feedback

What our happy users say

Anya from LatchAid Ltd. is GDPR- and DTAC-compliant. Please note that the app is designed as a parenting and lactation support tool. Any information received through the app does not amount to medical advice. All medical conditions and concerns should be referred to a medical professional.

*Free Premium upgrade only valid for residents of Lancashire 12 and the Blackpool Council area. 

Normal cost £12.99 per month.